This is a short-term engagement focused on establishing the look and feel and overall visual direction of a significant campaign.
Important: This is not logo design. The role is entirely about campaign-level creative, concept development, and visual storytelling.
You’ll collaborate closely with senior internal creatives to generate multiple high-level concepts for internal presentation.
What you’ll be working on:
- Leading the development of the campaign’s look and feel
- Creating multiple brand-led campaign concepts for internal presentation
- Designing 6–8 poster directions using varied photography
- Establishing typographic direction, including how type interacts with imagery
- Producing a small suite of supporting campaign assets including stakeholder packs.
- Ensuring all creative aligns with Brand Victoria state government guidelines
- A seasoned designer with deep experience shaping campaign-level creative, not logo or corporate identity design
- Strong conceptual thinker with proven ability to set visual direction
- Highly skilled in art direction, typographic systems, and campaign storytelling
- Confident working independently at a senior level
- Adept at working within established government brand frameworks while delivering elevated, fresh creative
If you have a standout folio and want to be considered for this opportunity, please apply via the link below.
Please note that as much as we would like to respond to all applications, only successfully shortlisted applicants will be contacted. We are not able to accept applications from those outside of Australia or who do not have working rights within Australia. To help manage applications please no phone calls or dm's; apply here.
