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Graphic Designer

A Graphic Designer is responsible for creating design solutions with a high visual impact. 

Graphic Designers are required for a large number of products such as product packaging, corporate communication, corporate identity, magazines, books, posters, exhibitions and displays, designer art and websites. 

A Graphic Designer must listen to the clients and understand their needs before making design decisions. 

A Graphic Designer will work to an agreed brief and then develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives.

This career demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.

Common software used by a Graphic Designer is predominately Adobe Creative Suite with tools such as In-Design, Illustrator and Photoshop.

The end goal of graphic designers is to make the organizations that hire them recognizable and prominent. By using a variety of media, tools and concepts they communicate an idea or identity, message or packaging to be used in advertising and promotions across various channels. They use fonts, shapes, colours, images, print design, photography, animation, logos, and billboards. Graphic designers often collaborate on projects with artists,multimedia animators, and other creative professionals including finished artists, motion graphic designers.

A graphic designers work includes creating posters, bus wraps, billboards, packaging, logos and marketing materials, depending on the industry—graphic designers work at magazines, advertising and marketing and digital agencies, and more. Selecting photos and typefaces and developing layouts for advertisements, annual reports and prospectus as well as brochures, magazines and other projects. In general, the same basic skills are required:

  • staying on top of design trends,

  • knowing how to take direction

  • creating something unique and attractive

  • matching message and marketing intentions to the visuals

A career as a graphic designer usually requires a bachelor’s degree in design or a similar field. While earning a degree, you will also build your professional portfolio that clearly showcases and demonstrates your talent, experience is also important. Graphic designers work on a range of projects, and training would include photo editing programs, illustration programs, and perhaps some optional web design and video editing programs.

Although many graphic designers work independently, those who work for specialised design firms often work in teams. Work schedules typically revolve around deadlines and delivering a finished product to clients, printing companies, or to publishing on the Internet.

A professional portfolio of their work is a must for graphic designers to show potential employers their skill, creativity, and originality many of these folios are now presented as webpages.

Read our blog on graphic design