Brand Identity Designers are concerned with what helps consumers remember a company and what brings them back.
They are responsible for designing a consistent image across multiple channels that consumers will become familiar with, from a unique logo to signage and how that translates across elements such as business cards, stationery, packaging,point-of-sale, media advertising and many other forms of marketing collateral.
The ongoing responsibility of a Brand Identity Designer is to ensure the brand remains fresh and effective.
A Brand Designer is someone who has a genuine passion for design and creative culture. They produce designs across a variety of formats, platforms and environments including:
apps and websites,
physical environments and more.
Their duties can vary widely. One day they may be working on website design and the next they may be focusing on how to structure stores to help reflect the intended brand message and communication. Commonly, brand designers to focus on web-based content and, depending on where they're employed, they may be part of the marketing team or the creative studio environment some even work in IT.
Their objective is to identify the brand message for the company. They may participate in website design or create social media content. They may also create materials used for other purposes, such as product packaging. After a marketing campaign or strategy has been used they may also gather data to determine how successful it was.
Brand managers commonly work with others involved in marketing or design so they need to have teamwork skills and strong communication skills. Computers skills are essential because they use computers for a number of tasks in their work. They also need to have analytical skills to assess marketing strategies and determine how effective they are. Creativity and design skills are important because they need to be able to come up with new and effective designs.
Graphic design is the general term for an industry, brand design is a specialism within graphic design.
You study graphic design and usually within that study you then specialise. So you can be both a graphic designer and a brand designer, you can also be a general graphic designer, however you can’t really be a brand designer without also being a graphic designer.
Brand designer is a specialised designer.
If you would like to discuss this role or any others please contact us to discuss.