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Business Development Manager

A Business Development Manager plays a pivotal role in driving growth and expanding the business by identifying new opportunities, building relationships, and strategising for revenue generation. They are responsible for developing and implementing strategies to help the company meet its growth targets. Here's a breakdown of what a Business Development Manager does:


  1. Market Research: Conduct research to identify potential markets, industries, or sectors for business expansion and growth.

  2. Lead Generation: Identify and pursue new business opportunities, including generating leads, cold calling, and prospecting for potential clients or partners.

  3. Client Relationship Building: Establish and nurture relationships with clients, partners, and key stakeholders to create opportunities for collaboration or new business ventures.

  4. Sales Strategy: Develop and implement sales strategies and tactics to meet or exceed revenue targets and sales quotas.

  5. Proposal and Presentation: Create compelling business proposals and presentations to pitch products or services to potential clients.

  6. Negotiation: Negotiate terms, contracts, and agreements with clients, suppliers, or partners to secure favorable terms for the company.

  7. Market Expansion: Explore and expand into new markets or regions, either domestically or internationally, as part of the company's growth strategy.

  8. Competitive Analysis: Monitor and analyze market trends and competitor activities to identify potential threats or opportunities.

  9. Networking: Attend industry events, conferences, and networking opportunities to establish a presence and build connections within relevant industries.

  10. Performance Tracking: Measure and report on the effectiveness of business development efforts, using key performance indicators (KPIs) to assess progress.


  1. Education: A bachelor's degree in business, marketing, sales, or a related field is often preferred. Relevant certifications or advanced degrees can enhance qualifications.

  2. Experience: Substantial experience in business development, sales, or a related field, often with progressively responsible roles.

  3. Sales Skills: Strong sales and negotiation skills to close deals and establish profitable partnerships.

  4. Market Knowledge: In-depth knowledge of the industry, market trends, and competitive landscape.

  5. Communication Skills: Excellent written and verbal communication skills for effective client interactions, proposal writing, and presentations.

  6. Strategic Thinking: Ability to think strategically, set goals, and develop plans to achieve business growth.

Software Use:

Business Development Managers commonly use various software tools, including:

  1. Customer Relationship Management (CRM) Software: CRM platforms like Salesforce, HubSpot, or Zoho for managing client relationships, tracking leads, and monitoring sales activities.

  2. Sales and Proposal Software: Tools for creating and managing sales proposals and contracts, such as Microsoft Word, PowerPoint, or specialized proposal software.

  3. Email and Communication Tools: Email platforms and communication tools like Outlook, Gmail, or Slack for client communication and collaboration.

  4. Data Analytics and Reporting Tools: Tools for tracking and analyzing sales performance and market data, such as Excel, Google Analytics, or reporting software.

  5. Lead Generation Tools: Software for lead generation and management, such as LinkedIn Sales Navigator or lead generation platforms.

In summary, a Business Development Manager is responsible for driving business growth by identifying opportunities, building relationships, and executing sales strategies. They require a combination of educational qualifications, extensive business development experience, sales and negotiation skills, and proficiency in relevant software tools to excel in their role. Effective communication and strategic thinking are also crucial for achieving business growth objectives.