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Traffic Manager

A Traffic Manager is a professional responsible for the coordination and management of workflow and resources within a creative agency, marketing department, or production environment. They ensure that projects move efficiently through various stages and are completed on time. Here's a breakdown of what a Traffic Manager does:


  1. Resource Allocation: Assign tasks and projects to appropriate team members based on their skills, availability, and workload capacity.

  2. Project Scheduling: Create and maintain project schedules, ensuring that deadlines are met and that there is a clear understanding of project timelines.

  3. Workflow Management: Develop and enforce workflows and processes to streamline project progression from initiation to completion.

  4. Communication: Act as a central point of contact between different teams, departments, and clients, ensuring that information flows smoothly and that everyone is informed of project status.

  5. Prioritization: Assess project priorities and allocate resources accordingly to meet critical deadlines.

  6. Problem-Solving: Identify and address potential bottlenecks or delays in project execution and propose solutions to keep projects on track.

  7. Quality Control: Ensure that projects meet quality standards and that all necessary approvals and reviews are completed before delivery to clients or stakeholders.

  8. Client Liaison: Communicate with clients or stakeholders regarding project progress, timelines, and any changes or updates.


  1. Education: A bachelor's degree in project management, marketing, communications, or a related field is often preferred. Relevant certifications in project management can also be beneficial.

  2. Experience: Experience in project management, traffic management, or a related role is essential. Experience in the specific industry or field where the role is based (e.g., advertising, marketing, design) is valuable.

  3. Organizational Skills: Exceptional organizational and time management skills to handle multiple projects and tasks simultaneously.

  4. Communication Skills: Strong written and verbal communication skills for effective coordination and client interaction.

  5. Attention to Detail: A keen eye for detail to ensure accuracy and quality in project management.

  6. Problem-Solving: Ability to identify issues or challenges and propose solutions to keep projects on schedule.

  7. Team Collaboration: The capacity to work collaboratively with various teams and departments to ensure project success.

Software Use:

Traffic Managers commonly use various software tools, including:

  1. Project Management Software: Tools like Asana, Trello, or Microsoft Project for task management, project scheduling, and collaboration.

  2. Resource Management Tools: Software for tracking resource allocation and workload capacity, such as Float or Workamajig.

  3. Communication Tools: Email, video conferencing, and messaging platforms like Slack or Microsoft Teams for team and client communication.

  4. Time-Tracking Software: Tools like Toggl or Harvest for tracking time spent on projects and tasks.

  5. File Sharing and Collaboration Tools: Platforms like Dropbox or Google Workspace for sharing and collaborating on project-related documents and files.

  6. Workflow Automation Software: Software that streamlines workflow processes, such as Zapier or

In summary, a Traffic Manager is responsible for efficiently managing workflow, resources, and project schedules within a creative agency or marketing department. They require a combination of educational qualifications, experience, organizational skills, and proficiency in relevant software tools to excel in their role. Effective communication and problem-solving abilities are also critical for ensuring the smooth progress of projects and meeting deadlines.