A Social Content Creator is responsible for crafting engaging, creative, and brand-aligned content across various social media platforms to grow audience engagement, increase brand awareness, and support marketing goals. This role involves ideating, producing, and publishing content that resonates with target audiences, while monitoring performance and trends to continuously optimize social media strategies.
Key Responsibilities
Develop and execute creative content ideas tailored for platforms such as Instagram, Facebook, TikTok, LinkedIn, Twitter, and YouTube.
Produce high-quality multimedia content including images, videos, graphics, stories, reels, and written posts.
Collaborate with marketing, design, and product teams to ensure content aligns with brand messaging and campaigns.
Manage content calendars and schedule posts using social media management tools.
Monitor social media trends, hashtags, and competitor activity to keep content fresh and relevant.
Engage with followers by responding to comments and messages to build community.
Analyse content performance metrics and generate reports to inform future content strategies.
Stay updated on platform algorithm changes and best practices to maximize reach and engagement.
Assist with influencer collaborations and user-generated content campaigns.
Ensure all content complies with copyright, brand guidelines, and legal requirements.
Required Skills and Qualifications
Proven experience creating content for social media platforms with a strong portfolio.
Excellent storytelling and copywriting skills tailored for social media audiences.
Strong visual design sense and ability to create compelling graphics and videos.
Proficiency in photography and videography, including editing and post-production.
Ability to adapt tone and style to suit different platforms and audiences.
Strong organisational skills to manage multiple projects and deadlines.
Analytical mindset with ability to interpret social media metrics and adjust content accordingly.
Creative thinker with a passion for digital trends and social media culture.
Excellent communication and collaboration skills.
Technology & Tools Knowledge
Social media platforms: Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube.
Content creation tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or Canva.
Video editing software: Adobe Premiere Pro, Final Cut Pro, or similar.
Photography tools: DSLR or smartphone cameras with editing apps.
Social media management tools: Hootsuite, Buffer, Sprout Social, Later, or similar.
Analytics platforms: Facebook Insights, Instagram Analytics, Google Analytics, TikTok Analytics.
Basic knowledge of SEO and hashtag strategies to improve content discoverability.