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Marketing Manager

A Marketing Manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.  

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an organisation in order to attract potential customers and retain existing ones.

Leadership skills are also required as they are often in charge of the marketing department and therefore responsible for the employees within their department.

Marketing Managers analyze industry trends and demand for products and services then create a strategy to market the product or service. They often collaborate with sales engineers, financial staff, and advertising companies to ensure they have a successful approach to implementation. They would oversee their marketing strategy from start to finish and gather data surrounding its effectiveness

Marketing Managers establish and direct marketing policies for their organizations, which may include identifying the target market, creating demand for their company’s product or service, developing pricing strategies and monitoring market trends to maximize their company’s profit or market share. Examples of market manager duties and responsibilities include:

  • Developing marketing plans or strategies based on market characteristics and organizational goals

  • ​Analyzing data to make informed decisions about marketing campaigns and activities

  • ​Collaborating with advertising or promotional managers to coordinate and direct marketing activities to promote products or services

  • ​Estimating costs and potential sales to project marketing needs​

  • ​Evaluating financial aspects of products or services including budgets, expenditures, return-on-investment and profit-loss projections​

  • ​Evaluating the effectiveness of marketing campaigns and adjusting strategies as necessary to achieve target goals

  • ​Developing pricing strategies to meet market demand and organizational objectives

If you would like to know more and discuss a role for a marketing manager within your company please reach our to our team.