Head of Social Media

Head of Social Media

The Head of Social Media is responsible for developing and planning the social media strategy as well as setting up guidelines on how the business communicates and responds through social media channels to make sure business objectives are met and brand integrity is maintained.

Depending on the type and size of the business the responsibilities of the Head of Social Media could differ. In larger businesses where a high number of Social Media Managers and Community Managers are involved in posting on and engaging within the business social media channels, the Head of Social Media, develops different strategies to ensure consistency across all of the brand’s social touchpoints.

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