Head of Content
The Head of Content is responsible for developing and delivering the content and social strategy, delivering creative concepts and content for marketing campaigns, and ensuring alignment across owned, earned and paid channels.
They will often lead a team across creative, copy, creative services and social. Often a Head of Content will specialise in content transformation, commercialisation and brand building. With a passion for storytelling and how it can be used to connect with audiences is at the forefront of what they do. They will have strong editorial judgement with a deep understanding of what makes audiences tick.
Content strategy and roadmapping
Customer value proposition development
Building online communities and engagement
Complex website builds and relaunches
Creating and managing myriad digital channels (websites, podcasts, blogs, eDMs, LinkedIn, Facebook, Instagram, YouTube, etc)
CMS selection and agency management
Designing content calendars to meet marketing and brand goals
Creating website standards (brand voice, style guides, governance structures)