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Head of Content

A Head of Content holds a strategic leadership position responsible for overseeing all aspects of content creation, management, and strategy within an organisation. They play a crucial role in shaping the brand's narrative, engaging the target audience, and driving content-driven initiatives. Here's an overview of their responsibilities, qualifications, and commonly used software:


  1. Content Strategy: Develop and execute a comprehensive content strategy that aligns with the brand's goals, target audience, and market trends.

  2. Content Creation: Oversee the creation of high-quality content across various platforms, including websites, blogs, social media, email, video, and more.

  3. Editorial Oversight: Maintain editorial standards, ensuring content is accurate, well-written, and aligns with the brand's tone and messaging.

  4. Audience Engagement: Develop strategies to engage and grow the audience through compelling, valuable content.

  5. Content Distribution: Implement distribution strategies to ensure content reaches the intended audience through SEO, social media, email marketing, and other channels.

  6. Content Calendar: Create and manage content calendars to ensure consistent and timely content production.

  7. Team Leadership: Build and manage a content team, assigning roles, setting priorities, and fostering collaboration.

  8. Performance Analysis: Monitor content performance using analytics tools and derive insights to refine content strategies.

  9. Budget Management: Manage the content budget, allocating resources effectively for content production and promotion.

  10. Content Compliance: Ensure that content adheres to legal and regulatory standards, including data protection and copyright.


  • Education: A bachelor's degree in journalism, English, marketing, or a related field is typically required. Advanced degrees or certifications in content marketing or digital marketing can be beneficial.

  • Experience: Several years of experience in content creation, editorial management, and leadership roles within content marketing.

  • Strategic Thinker: Ability to develop a long-term content strategy that aligns with business goals and market trends.

  • Leadership: Strong leadership skills to manage and inspire a content team, as well as collaborate with other departments.

  • Creativity: Innovative thinking to develop engaging and effective content that resonates with the target audience.

  • Communication: Excellent written and verbal communication skills to effectively convey the brand's message and values.


  • Content Management Systems (CMS): Platforms like WordPress, Drupal, or Joomla for managing and publishing digital content.

  • Analytics Tools: Google Analytics, Adobe Analytics, or similar platforms for tracking and analysing content performance.

  • SEO Tools: Software like Moz, SEMrush, or Ahrefs for keyword research, on-page optimisation, and tracking search engine rankings.

  • Project Management Tools: Software such as Asana, Trello, or for managing content-related projects and collaborations.

  • Social Media Management Tools: Platforms like Hootsuite, Buffer, or Sprout Social for scheduling and analysing social media content and engagement.

  • Email Marketing Software: Tools like Mailchimp, Constant Contact, or SendGrid for managing email marketing campaigns and newsletters.

A Head of Content plays a pivotal role in driving brand storytelling, audience engagement, and content excellence. They are instrumental in building and maintaining a brand's reputation through impactful and relevant content across digital platforms.