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Content Marketing Manager

Content Marketing Manager

A Content Marketing Manager is responsible for guiding the company’s content marketing strategy as well as facilitating content planning to engage the target market with the brand. This includes identifying how the target market consumes content and what type of content engages them.

Some of the responsibilities of a content marketing manager include research and competitor analysis, preparing content marketing plans, creating a content calendar, content creation, implementing brand guidelines within the content, publishing and promoting content and content performance monitoring and analysis.

You need to have a knack for communication, find the message and deliver it in a way that attracts attention. A deep passion for telling a companies brand story and using various forms of content to deliver to a businesses audience.

The Content marketing manager:

  • Thrives in a fast-paced and dynamic creative environment

  • Has an excellent eye for detail and delivering a message

  • Drives change and use visuals to communicate a message

  • Has an excellent understanding of SEO, PPC and all social media platforms

  • Analytics and report analysis

  • A deep level of creativity and management of a brief

  • Excellent understand and experience with technology and marketing tech stack