Head of Digital: Connecting Strategy, Platforms, and Performance
A Head of Digital leads the charge when it comes to building and delivering best-in-class digital experiences. Equal parts strategist, team leader, and technical thinker, this role ensures that digital channels not only meet user expectations — but also drive measurable business results.
Whether it’s optimising a website ecosystem, integrating digital platforms, or growing online engagement, a Head of Digital keeps your digital presence sharp, seamless, and scalable.
What Does a Head of Digital Do?
The Head of Digital is responsible for shaping and executing an organisation’s digital strategy.
They oversee digital platforms, tools, teams, and campaigns to ensure all touchpoints align with brand, customer, and commercial goals.
This role often sits at the centre of marketing, IT, UX, and content — managing everything from digital transformation projects and platform rollouts to team capability development and performance measurement.
Areas of Responsibility
Digital Strategy – Developing and implementing strategic roadmaps for websites, apps, and digital services.
Platform Management – Leading CMS, CRM, DXP, and integration initiatives across digital ecosystems.
Website Performance & SEO – Overseeing technical optimisation, accessibility, and user experience.
Team Leadership – Managing digital teams including developers, UX designers, analysts, and content creators.
Data & Reporting – Monitoring KPIs, conversion rates, traffic, and performance metrics to inform decision-making.
Agency & Vendor Oversight – Coordinating external partners and managing digital delivery.
Digital Innovation – Identifying new technologies and opportunities to improve digital experiences.
Qualifications Needed for a Head of Digital
Most Heads of Digital hold a degree in:
Marketing, Digital Media, or Communications
Information Technology, Computer Science, or Business
or a related field with a strong digital focus
10+ years' experience in digital leadership roles is typically expected, with demonstrated success across digital delivery, platform integration, and stakeholder engagement.
Key Responsibilities
Leading digital strategy, innovation, and execution across platforms and channels.
Aligning digital initiatives with brand, customer, and business priorities.
Managing website architecture, UX, and performance enhancements.
Driving digital team capability and cross-functional collaboration.
Implementing scalable systems and frameworks for content, data, and customer journeys.
Reporting regularly to executives on ROI, user engagement, and platform performance.
Ensuring best practice in accessibility, SEO, security, and digital governance.
Tools, Platforms, and Systems They Use
A Head of Digital typically works across a suite of tools and platforms including:
CMS & DXP: WordPress, Sitecore, Adobe Experience Manager (AEM), Squiz Matrix, Drupal.
CRM: Salesforce, HubSpot, Microsoft Dynamics.
Analytics & Tagging: Google Analytics 4, Tag Manager, Hotjar, Looker Studio.
SEO & Performance: SEMrush, Ahrefs, Screaming Frog, Core Web Vitals tools.
Project & Workflow Management: Jira, Trello, Asana, Monday.com.
Accessibility & QA Tools: WAVE, axe, Siteimprove.
A strong grasp of integration, API management, digital compliance, and user-centric design is also expected.
Need a Head of Digital?
If you’re looking to improve your digital infrastructure, lead a transformation, or scale your digital performance, a Head of Digital can make it happen.
We’ll connect you with digital leaders who bring the technical understanding, strategic thinking, and leadership you need to succeed in today’s digital landscape.
Contact us today to find your next Head of Digital.