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User Experience (UX) Researcher

UX Researchers uncover users’ behaviour, motivations, needs and expectations through a series of quantitative and qualitative research in order to design products and services that provide value to the end-user.


Some of the tasks conducted by the User Experience Researcher include user interviews, contextual inquiries, persona development, card sorting, developing user surveys and usability testing. They use surveys, focus groups, market research and impromptu interviews with users and customers to develop a clear picture of any aspect of the user experience that needs improvement.

User Experience Researcher develops a research plan based on clear research objectives which is then followed by recruiting end-users for the research. They then gather data from end-users, stakeholders, clients and one on one usability sessions which are is then analysed to extract user behaviours.

These insights are then translated to recommendations for the product team to enhance to develop user-centred products. This UX researcher would then work with a UX designer to map out ways to improve based on the data and information harvested.