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User Experience (UX) Designer

A UX designer is primarily concerned with how the product feels. A given design problem has no single right answer.

A UX designer explores many different approaches to solving a specific user problem. The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one’s behaviour. By identifying verbal and non-verbal stumbling blocks, they refine and iterate to create the “best” user experience. An example project is creating a delightful onboarding flow for a new user.

A UX designer thinks through the way people use something — whether digital or real-world products, processes or interfaces — and then designs or redesigns elements of that experience to be more user-friendly.

A UX designer can, for example, help define customer experiences for SaaS (software as a service) companies, like or Spotify or Netflix or 7 Eleven. They can be critical members of teams that build applications or other experiences in healthcare, government, or education. Or they may choose to specialise and dedicate their career to UX research or UX writing.

In the grand scheme of human ingenuity, UX design as a practice is still relatively new, and though it is especially useful in defining complex technology experiences, it can be applied to help solve nearly any problem or define any experience. Its impact is expansive. There are many flavours of UX designers depending on these various applications and what tools they may use to approach their problem set, which makes possibilities for a UX career somewhat boundless. 

UX designers are responsible for the overall system that enables user experiences, so they need to have a diverse set of skills. Overall, the core skill for UX designers is the ability to perceive and analyse a user's goals through research and empathy, allowing them to design a system that enables the user to accomplish their goals. If you’re thinking of becoming a UX designer, building these core skills now will serve you well — and demonstrating them with a portfolio of work.

Check out our blog page for more information about these types of roles.