Digital directors or Heads of Digital typically manage the activities and processes of a company's digital ecosystem including websites, social media, e-commerce, and marketing campaigns. They design and implement digital marketing strategies, analyze data traffic and user metrics, and ensure the consistency of a brand's digital tone and presence.
Digital Directors usually hold a bachelor's degree in marketing and/or digital technologies, or a relevant field.
To succeed as a Digital Director, you must have proven work experience to understand how digital channels work and a proven track record to manage a department and a team of creative directors and studio managers.
As the Head of Digital your main responsibilities would be:
Lead digital transformation through a complex service delivery organisation continuously improving the effectiveness and impact
Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements.
You will lead end-to-end delivery digital projects, including technology delivery, and change management required to improve, implement and embed digital systems, IT infrastructures and processes.
Ensure best practices and processes across the digital team for the consistent delivery of projects.
Develop ongoing plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks.
Lead digital planning, including IT projects and the allocation of staffing resources.
Oversee the financial aspects including purchasing, budgeting & budget review.
Research solutions and make recommendations for the improvement of systems and infrastructure.
Ensure teams are delivering to a common plan and purpose, and that risks and issues are well-managed.
Extensive expertise in key digital principles, including person-centred design, prototyping
Agile delivery in a sensitive and complex environment
Experience with managing existing teams and creating team identity and culture and setting standards and procedures.
Knowledge of IT & information governance including GDPR
Significant experience working with 3rd party suppliers, including digital agencies and software vendors