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Digital Strategist

A Digital Strategist is a professional who develops and executes comprehensive digital strategies to achieve specific business objectives, such as increasing brand awareness, driving online sales, or improving customer engagement. Their role involves leveraging various digital channels and technologies to help organisations meet their goals. Here's a breakdown of what a Digital Strategist does:


  1. Digital Strategy Development: Develop and refine digital strategies that align with the organization's overall goals and objectives, taking into account market trends and competitive landscapes.

  2. Audience Research: Conduct research to understand the target audience's behavior, preferences, and demographics to tailor digital strategies accordingly.

  3. Content Planning: Develop and oversee content strategies for various digital channels, including websites, social media, email marketing, and advertising.

  4. Channel Management: Manage and optimize the use of digital channels, such as websites, social media platforms, email marketing, and search engines, to drive traffic and engagement.

  5. Data Analysis: Monitor and analyze key performance indicators (KPIs) and digital metrics to assess the effectiveness of digital campaigns and recommend improvements.

  6. Competitor Analysis: Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the digital landscape.

  7. Budget Management: Allocate and manage budgets for digital marketing campaigns, advertising, and technology investments.

  8. Technology Integration: Recommend and implement digital tools and technologies, such as customer relationship management (CRM) systems, marketing automation platforms, and analytics tools, to enhance digital marketing efforts.


  1. Education: A bachelor's degree in marketing, digital marketing, business, or a related field is common. Some roles may require a master's degree or relevant certifications.

  2. Digital Marketing Experience: Extensive experience in digital marketing, including roles that involve strategy development, campaign management, and data analysis.

  3. Analytical Skills: Proficiency in data analysis and the ability to derive insights from digital metrics to make data-driven decisions.

  4. Strategic Thinking: Strong strategic planning and problem-solving skills to develop effective digital strategies that align with business objectives.

  5. Communication Skills: Effective written and verbal communication skills to convey complex digital strategies and recommendations to stakeholders.

  6. Project Management: Project management skills are valuable for coordinating and executing digital initiatives.

Software Use:

Digital Strategists commonly use various software tools, including:

  1. Analytics Tools: Tools like Google Analytics, Adobe Analytics, or similar platforms for monitoring and analyzing website and digital marketing performance.

  2. SEO Software: Platforms like SEMrush or Moz for keyword research, search engine optimization (SEO), and competitor analysis.

  3. Social Media Management Tools: Tools like Hootsuite, Buffer, or Sprout Social for scheduling and managing social media content and analyzing engagement.

  4. Email Marketing Platforms: Software such as Mailchimp, HubSpot, or Constant Contact for managing email marketing campaigns and tracking performance.

  5. Content Management Systems (CMS): Platforms like WordPress or Drupal for managing website content.

  6. Project Management Tools: Software like Trello, Asana, or Microsoft Project for managing digital projects and workflows.

  7. Marketing Automation Platforms: Tools like HubSpot, Marketo, or Pardot for automating marketing tasks and workflows.

In summary, a Digital Strategist is responsible for developing and executing digital strategies that leverage various online channels and technologies to achieve business goals. They require a combination of educational qualifications, extensive digital marketing experience, analytical skills, strategic thinking, and proficiency in relevant software tools to excel in their role. Effective communication and project management skills are also important for successful strategy implementation.