Similar to a traditional Project Manager, a Digital Project Manager is responsible for scoping, scheduling, budgeting, tracking, reporting and delivering projects, however they work on web-based or digital projects.
Having a strong understanding of the digital industry, trends and capabilities is essential for a Digital Project Manager in order to deliver projects on time and on budget.
A large component of the role is managing stakeholders and decision makers and the the team members that will look to the Digital Project Manager for issue resolution, workload prioritisation or technical guidance.
A digital project manager oversees the planning, tracking, and deliverables of technology focused and digital projects. Whether working with clients in a creative agency or leading an internal team to create a digital product, their goal is the same: To make sure the digital project finishes on time and within budget, with as little stress as possible.
A digital project manager builds trust, creates teams and guides decisions, they make sure everyone’s comfortable and understands the work. Good communication and organisation is key in this role.
Digital project managers, in the simplest sense, ensure things get done in a digital world. They make sure that the digital plan of action is executed according to the plan. A digital project manager often combines a brand’s online resources (including content such as eBooks, videos, social media, etc.) and human resources (designers, copywriters, email marketers) to create effective marketing campaigns. Converting raw digital marketing ideas into an actionable plan based on the company’s strategic objectives.
Project types might include:
Digital marketing campaigns
Search engine optimisation (SEO) projects
Social media campaigns
Websites, Mobile apps, Video projects
Ecommerce campaigns, websites, and projects
Email marketing campaigns, digital products such as SaaS or Content Management Systems (CMS)