A Digital Art Director is responsible for the conception, design and sometimes execution of digital visuals to be used in online advertising and digital marketing.
Digital Art Directors are passionate about creating highly intuitive, beautifully crafted ideas across web, mobile apps and social media platforms.
Often supporting the Digital Creative Director, the Digital Art Director is a key player in the development of digital campaigns. Therefore the Digital Art Director must have strong experience across a range of mediums including digital, social, integrated and sometimes even traditional.
Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.
Art directors typically do the following:
Determine how best to represent a concept visually keeping on brief and managing the ideation
Develop the overall look or style of a publication, an advertising campaign, film set or project
Manage others in the creative team such as graphic designers, set and exhibit designers, or other design staff
Review and approve and amended designs, artwork, photography, and graphics developed by other staff members
Talk to clients or project leaders to develop an artistic approach and style
Coordinate activities with other artistic and creative departments focusing on digital outcomes
Develop detailed budgets and timelines and manage contingencies with financials
Present designs to clients for approval and discussion
Allocates which photographs, art, or other design elements to use on the project
Digital Art directors oversee the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style and theme in which a message is communicated visually to its audience. For each project, they articulate their vision to artists. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.
Art directors work with art and design creatives from advertising agencies, public relations firms, or book, magazine, or newspaper publishing to create designs and layouts. They also work with producers and directors to oversee set designs. Their work requires them to understand the digital design elements of projects, inspire other creative workers, and keep projects on budget and on time.
Sometimes they are responsible for developing budgets and timelines. If this role is of interest to you or you are currently working in a similar position and would like to know more we can help. Please contact one of our friendly team to discuss.