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Director of Marketing

A Chief Marketing Officer (CMO) or Global Marketing Officer or Marketing Director is a corporate executive responsible for marketing activities in an organisation. 

The CMO or Marketing Director leads brand management, marketing communications (including advertising, promotions and PR, market research, sales management, product development, distribution channel management, providing and customer service. 

The CMO or Marketing Director is responsible for facilitating growth and the sales and marketing strategy. They must work towards objectives such as revenue generation, cost reduction, or risk mitigation.