The Digital Marketing Strategist is responsible for the successful management of a digital strategy they are an innovator, a trendsetter, and a progressive thinker who can connect digital to all aspects of an organisation and drive growth opportunities.
The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.
An in-depth knowledge of the organisations business objectives, online strategies, and the competitive landscape is critical in order to deliver effective digital marketing recommendations.
A Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.
A Digital Marketing Strategist is responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data. Spotting trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO strategies, are beneficial skills to have in this position.
Digital Strategist Responsibilities:
Evaluate and implement improvements on digital strategy
Research the latest digital tools and interactive trends, optimising SEO
Create integrated and cost-effective digital strategies.
Analyse and report on digital campaigns and customer and user data
Engage with clients, sales teams, and management.
Map out how digital assets will be optimised for the best business results
Define and action digital events.
Digital Strategist Requirements:
Degree in Advertising, Marketing, Communication Science or equivalent.
Excellent written and verbal communication skills.
Firm grasp of emerging digital tools.
Thorough understanding of digital touchpoints.
Excellent interpersonal skills.
Insightful and perceptive.