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Director Digital Strategy

For a Director of Digital Strategy, there are certain skills that many directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Essentially they work with clients, helping to create their digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight.

As a Director of Digital Strategy, you would work with and lead a digital team to help define scope and recommendations for clients’ digital campaigns. Digital tactics include Paid Search, Social Media, Retargeting, Display Campaigns, Video Pre-roll, and IP and Device Targeting. You will play an advisory role, serving as a digital strategy advisor. You would be a thought leader in aligning digital marketing strategy with a client’s business goals and objectives and drive high-level discussions to make strategic recommendations based on the identified client goals.

Responsibilities:

  • Architect digital strategies driven by a clients’ business marketing goals and objectives

  • Identify digital opportunities and map out the inputs needed to develop an effective digital marketing and tactical strategy

  • Work collaboratively to manage client relationships as related to paid search strategy, team, and performance

  • Play a key role to strengthen and expand business with current clients and help build digital relationships with new clients

  • Perform research, analyze data, and develop key insights and action plans based on campaign results and provide recommendations for budgetary adjustments

  • Oversee and ensure that ongoing account maintenance/optimisation activities are consistent with the goals of the campaign

  • Ensure that all reporting properly communicates the goals of the campaign and effectively positions key takeaways, recommendations, and next steps

  • Drive adoption of standards, supporting digital best practices and key digital metrics

  • Train, mentor, and onboard new digital staff

Typical Qualifications:

  • Bachelor’s degree, preferably with a concentration in marketing or advertising

  • Minimum of five years’ experience

  • Strong managerial experience, including experience developing and mentoring a team

  • Ability to nurture and retain client and employee relationships

  • Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Mobile, Social, and Attribution

  • Strong knowledge of optimizing campaigns and bid strategy according to the client’s KPIs

  • Ability to use Google Analytics and other Web analytic tools to evaluate the effectiveness of campaigns beyond the initial interaction

  • Strong writing, presenting, and communication skills

  • Exceptional organisational skills, multitasking capabilities, and attention to detail

  • Ability to think strategically and make innovative recommendations

  • High levels of integrity, autonomy, and self-motivation

Sound interesting? Would you like to discuss further opportunities?

Contact our team to discuss roles like this further.