A digital product owner is different to a product manager. They work with agile teams and often represent the customers view when making decisions regarding the product. To work in this field it is expected that you would have some experience with:
product marketing
software development
customer experience
user experience (UX) design
Most employers will expect you to have:
an understanding of online user behaviours
knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
experience in helping a business make major changes in the digital environment
knowledge of agile project management methodologies like Scrum, Kanban and Lean
Skills and knowledge
The required skills to be successful in this role will be:
knowledge of computer operating systems, hardware and software
to be thorough and pay attention to detail
customer service skills
the ability to use your initiative and work well with others collaboratively
the ability to monitor your own performance and that of your colleagues
excellent verbal communication skills and analytical thinking skills
to be up to speed with software packages and knowledge of software platforms to execute the role
Day-to-day tasks
As a digital product owner, you will:
work closely with your teams in development and planning
represent users by taking their feedback to help improve the product
work with user experience (UX) designers to make sure the product is something that people like and is easy to use
develop business cases and user stories for new features
work with the design team to draft first versions of your product or service
keep stakeholders and teams informed about your product's development
manage relationships between the development team, partners and customers
produce reports on the performance of the product