A Motion Graphics Designer brings still graphics to life with visual effects, animation, and cinematic techniques to make products interesting and engaging.
Motion Graphics Designers, sometimes just called motion designers, create artwork for the web, television or film. This could include movie clips, trailers, commercials, title sequences, etc. They use visual effects, animation and other cinematic techniques to bring life to their creations. Put simply, they design graphics that are in motion – just as their title suggests.
Being a Motion Graphics Designer includes creating new ideas for moving graphics, and executing those ideas in innovative ways by combining different audio, video, photography, animation, and illustration components. This includes finding cool ways to present the credits at the end of a show or creating a presentation that deals with bouncing balls.
As a motion graphic designer you interact with clients, other designers including UX, UI and CX designers, along with computers. They have sound fundamental knowledge of graphic design basics, a deep understanding of the latest design software, and exceptional creative problem-solving skills.
Their creations may appear in music videos, film titles, television graphics, DVD menus, commercials, video games, rotating website logos, and interactive web pages.
This is a fast-changing field, and Motion Graphic Artists are always learning about new technologies and new media and should strive to keep up with the latest trends in graphic, video editing, animation, and sound recording software just to name a few. The demand for motion graphic designers is increasing with the development of apps and digital platforms, often graphic designers move into this area which focuses on digital design rather than print or packaging etc.