Experiential Graphic Designers orchestrate typography, color, imagery, form, technology, and content to create environments that communicate.
For example, their work can include way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces.
XGD, as experiential graphic design is known, increasingly uses digital technologies and systems that present dynamic content through motion graphics and make possible rich interactions between the user in a place and the information is provided.
Where will you find the work of an XGD? Retail stores, entertainment and hospitality destinations such as theme parks, hotels, casinos, sports venues and shopping malls.
Exhibitions and other branded environments will also use the tools and story-telling approaches of an XGD to create a more engaging and meaningful interaction with their customers.