A Digital Creative Director is responsible for managing and conceptualising the creative output, often including staff supervision and production.
Their core responsibility is to determine the best way to represent an idea online and produce high-level concepts for design projects, across every digital platform.
A Digital Creative Director requires knowledge of the latest technological trends, the ability to use metrics to shape digital strategy, and have the ability to craft unique online user experiences. The volume and speed of real-time content production requires a radically different mindset to that of a traditional Creative Director.
A creative director determines the creative vision of a brand or project and manifests that vision through digital, print and film installations. The job is to maintain a cohesive look and feel of a project—be it an advertising campaign, fashion line, video game or magazine—by ensuring the visuals, messaging and/or interactive and motion designs are on point.
Creative directors plan the layout and visuals for print and digital publications, products and advertising. They create and maintain a vision for a company's products and branding. They oversee a creative staff team that produces art and designs to support that vision.
The job is to maintain a cohesive look and feel of a project—be it an advertising campaign, fashion line, video game or magazine—by ensuring the visuals, messaging and/or interactive and motion designs are on point.
How to Become a Creative Director
Get a degree. The creative director position usually requires a bachelor's degree or master's degree in a specific
creative field, such as marketing, graphic design, or fine arts. ... Experience also counts so if you have been working in this field for some time perhaps the director role is the next progression
Start small. ...
Create a portfolio. ...
Develop your skills. ...
Join a professional organization.
A creative director also establishes budgets and timelines and manages client relationships. If this role interests you please contact one of our friendly consultants to discuss the opportunities further.