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COVID-19 During times of crisis, focus inwards on your business.

23 Mar 11:00 By Vicki Anne

Vicki-Anne Craigen says to focus inwards on your business during COVID-19


While many people are focussing on the negatives of the current global health crisis, especially its effect on entire industries and the economy as a whole, I believe we should use this period as a chance to focus inwards on our businesses.

Look at ways to improve culture, boost team morale, identify potential gaps in skill sets, work on strengthening operational procedures and plan for the natural upswing that what will undoubtedly occur once the current situation is brought under control.  

This isn’t the first time we have had to adjust our ways of working and it will not be the last. Although the circumstances may be different now, during the GFC we witnessed a similar loss in business confidence and a general reluctance by companies to bring on new permanent staff.  

The result was a huge increase in demand for temporary / freelance staff, so this is a great time to start building a relationship with recruiters who provide freelancers and bring them on board on a project by project basis.   We have a large pool of talented and experienced freelancers who are ready to go when you are. They can work on site or as the current environment might suggest, off-site. We will take care of all their payroll, taxation and insurance needs so you can concentrate on delivering your projects.  

If you’d like to explore how Creative Recruiters can add value to your hiring process please give call me on 0413 453 563 or email

Vicki-Anne Craigen


m: 0413 453 563