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How to Optimise Your LinkedIn Profile

27 Sep 10:00 By Houman Bigloo and Pia Bach

Houmi Houman Bigloo Pia Bach LinkedIn

Lunch with Pia and Houmi

Your LinkedIn profile has a strong impact on how often you are contacted by employers, recruiters, and even suppliers who could have an impact on your career. 

There are different factors that you need to consider when optimising your profile. 

  • Location: make sure you update your location. 
  • Update your contact details so that you won't miss out on opportunities.
  • If you have a folio my sure you include it in your profile and the link is current and is not broken. 
  • The folio needs to be updated, if your website is old, it might be a better idea to remove it. 
  • The profile picture should be current and professional. (Selfies are not the best profile picture idea)
  • LinkedIn provides you with the opportunity to choose a background image. If you are creative you can use this space to showcase a snippet of your work.
  • Keywords play an essential role in how you are found on LinkedIn. Do a research and understand what are the keywords are used in job descriptions and use those keywords in your profile. 
  • Mention the specific programs you use, the industries you work with and what your specialisations are.
  • Your summary should reflect who you are, what your passions are and what you can offer in a simple manner. 
  • If you have recently moved to Australia, mention the type of Visa you are on. 
  • Expand on your more current roles and for older positions only mention your title and company.
  • If you worked overseas or for a smaller business, write a short introduction to the company.
  • You can let Recruiters know that you are actively looking for a new position by turning on the "open to opportunities" feature.
  • Ask for professional recommendations.