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Head of Strategy

A Head of Strategy is a senior leadership role responsible for shaping and executing the strategic direction of an organisation. They play a pivotal role in defining long-term goals, making data-driven decisions, and guiding the company toward sustainable growth and success. Here's an overview of their responsibilities, qualifications, and commonly used software:

Responsibilities of a Head of Strategy:

  1. Strategic Planning: Lead the development of the organisation's strategic plan, aligning it with the mission, vision, and values.

  2. Market Analysis: Conduct in-depth market research and analysis to identify opportunities, trends, and competitive threats.

  3. SWOT Analysis: Analyse the company's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

  4. Goal Setting: Define clear, measurable objectives and key performance indicators (KPIs) to track progress.

  5. Business Development: Identify and evaluate new business opportunities, partnerships, and acquisitions.

  6. Financial Analysis: Work closely with finance teams to assess financial performance and develop budgetary plans in line with strategic goals.

  7. Data-Driven Decision Making: Use data and analytics to make informed strategic decisions and course corrections.

  8. Resource Allocation: Allocate resources effectively, ensuring alignment with strategic priorities.

  9. Change Management: Guide the organisation through strategic changes, ensuring buy-in and adoption among stakeholders.

  10. Competitive Strategy: Develop strategies to gain a competitive edge, including product differentiation and pricing strategies.

  11. Performance Monitoring: Continuously monitor and assess progress against strategic objectives and adjust strategies as needed.

  12. Team Leadership: Build and manage a strategy team, fostering collaboration and alignment with organisational goals.


  • Education: A bachelor's degree in business, finance, economics, or a related field is typically required. Advanced degrees (e.g., MBA) or relevant certifications (e.g., Certified Strategic Planner) can be advantageous.

  • Experience: Several years of experience in strategic planning, often including leadership roles in strategy development and implementation.

  • Analytical Skills: Strong analytical and problem-solving abilities, with proficiency in data analysis and interpretation.

  • Communication Skills: Excellent written and verbal communication skills to convey complex strategies and insights.

  • Leadership: Strong leadership and team management skills to build and lead a strategy team.


  • Strategic Planning Software: Tools like SmartDraw, Smartsheet, or Lucidchart for visualising and documenting strategic plans.

  • Data Analytics Tools: Analytics platforms like Tableau, Power BI, or Google Data Studio for data analysis and reporting.

  • Project Management Tools: Software such as Asana, Trello, or for managing strategic projects and initiatives.

  • Financial Modelling Software: Tools like Microsoft Excel or specialised financial modelling software for financial analysis and forecasting.

  • Market Research Tools: Platforms for market research and competitive analysis, such as Statista, Nielsen, or Comscore.

  • Communication and Collaboration Tools: Platforms like Slack, Microsoft Teams, or Zoom for team communication and collaboration.

A Head of Strategy is instrumental in guiding an organisation's direction, ensuring it remains agile and competitive in an ever-evolving business landscape. Their strategic thinking, leadership, and analytical skills are essential for achieving long-term success.