After the brainstorm, someone has to turn the ideas into something real that can be communicated and executed. That person is the Brand Strategist.
A Brand Strategist uses big picture thinking, storytelling, insights, criteria development tools and synthesis in the development of agreed-upon end-goals.
A Brand Strategist will develop positioning recommendations, guide market research analysis and define brand elements and tone.
A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.
A Brand Strategist will need to be forward-thinking to anticipate future trends and success of a product or service and be detail oriented, as well as be familiar with statistics and research analysis. It is essential that a sound knowledge of the diffrences between brand recall, brand recognition and brand resonance is understood.
The Brand Strategist position generally requires a degree in business or marketing.
An advanced degree may be preferred, but not required.