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Digital Producer

A Digital Producer oversees development and implementation of a website, coordinating efforts of third-party suppliers, internet service providers and web teams. 

A Digital Producer manages updates and improvements of digital touch points through internal coordination with development teams, business owners and quality assurance teams. 

Additional responsibilities for a Digital Producer may include analysing web measurement data to make recommendations and implement improvements, working closely with the design teams to ensure that designs are translated into visually compelling web pages, coding and testing websites, and communicating changes to critical users, including senior management. 

A digital producer is a coordinator, supervisor and strategist for projects that involve the creation of digital media. Depending on the organisation, this role might be assigned other titles, such as multimedia producer, web producer or online producer. A digital producer's primary responsibility is to consolidate and coordinate the creative work of the design team and build a product that will satisfy the client's overall requirements.

Depending on the environment, the digital producer role may be assigned different titles, such as multimedia producer, web producer, or online producer, but the task list reads the same. A digital producer’s primary responsibility is to consolidate and coordinate the creative work of the design team, and build a product that will satisfy the client’s overall requirements. The position consists of distinct components, setting its role apart from the other members of a digital production team.

The producer serves as the primary coordinator and communicator of any digitally-based project. This position collaborates with multiple project teams across boundaries of both creative and technical capabilities. This producer provides unique oversight and perspective to maintain a common goal while increasing knowledge, communication, and awareness between team members and the client. The most successful digital producer is an effective communicator and organizer who can eliminate obstacles, maintain a realistic view of complex digital initiatives, and manage the entire process.