Our client is a boutique financial services company located on St. Kilda Road, Melbourne and is looking for a Digital Marketing Manager.
The position of Digital Marketing Manager is a key management role within our client's business and is part of the Executive Management Team. Reporting to and working very closely with the CEO, the position focuses on driving and expanding the business. You will be responsible for the leadership of the member service, communications, collections and sales functions. In addition, this role will also be required to develop and implement growth plans that support the client's Strategic Plan and vision.
Key Responsibilities:
- Provide support to ensure consistent communication, cross selling and member support
- Track performance and quality
- Ensure new member on boarding is engaging and delivering results
- Ensure all member requests are completed within required standards
- Lead the review and delivery of marketing & communication strategy
- Content generation for collateral and regular communications
- Improve and educate through targeted digital marketing and digital channels
- Development and execution of strategic sales campaigns
- Sales funnel optimisation to boost the lead generation
- End-to-end online campaign management
- Provide support to the Sales/Business Development team to ensure consistent communication and results
Your experience:
- Significant marketing, communications and sales campaigns experience
- Proven website conversion optimisation and campaign management experience
- Excellent knowledge and understanding of how to create compelling and engaging user experiences with deep knowledge of usability and conversion drivers
- Skills in deploying a range of online tools to track and measure performance, with an in depth knowledge of Google Analytics, PPC, and SEO best practices
- Strong written and verbal communication
- Tertiary qualifications in marketing, communications or a relevant discipline is highly regarded
- Demonstrated strong leadership and development experience
- Demonstrated ability to develop sales and growth strategies
If this sounds like the role for you, please apply or send an e-mail directly to vanessa@creativerecruiters.com.au
Please Note:
Only those with the requested experience will be responded to.
Applicants must be residing in Australia with permanent work rights.
Applicants must be residing in Australia with permanent work rights.