The Head of Digital will often have extensive experience across product & service design, customer experience strategy, digital channels, marketing and business growth.
This person will leverage a breadth of delivery expertise and contemporary frameworks (Human Centred Design, Agile, Lean) to drive disciplined change.
Versatile and agile, digital transformation to enhance the consumer experience is at the forefront of their thinking. They will bring vitality and energy to strategy development and creative insight to a service offerings commercialisation never losing sight of market drivers.
They are strong collaborators who have an instinct for bringing together highly engaged teams of people to deliver strategic outcomes.
Build, plan and implement the overall digital marketing strategy
Manage the strategy
Stay up to date with the latest technology and best practices and improve ways to communicate with the tem
Manage and oversee different digital marketing channels
Measure and report ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company's social media accounts
Measure and manage online content
Track SEO and Google Analytics data an make complex analysis
Build and inbound marketing plan
Anticipate sales performance trends
Organise and lead digital marketing teams in house or within an agency environment
Research competition, investigate benchmarks and provide suggestions for improvement to stakeholders and internal managers and client
Specialities: Digital Product Strategy; Customer Offer & Experience Design; Positioning & Growth; Innovation & Human-Centred Design; Agile; Marketing, Change leadership; Product & Service Commercialisation; Financial Services; Senior Leadership, People Leadership, Coaching.