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Copywriter

There are many different types of Copywriters, however, here are some of the more common types and a description of each.


CONTENT COPYWRITING

A content copywriter specialises in providing relevant content for websites.  The content will be industry focussed and may include industry related news and trends, how-to articles, step-by-step guides, newsletters and much, much more.  The aim of the content copywriter is to attract and retain users on the website.

CREATIVE COPYWRITING

A creative copywriter uses storytelling and marketing to design a voice for a business, service or product. This type of writing is designed to convince and attract the audience into becoming emotionally invested in the product or service, so they, in turn, spread the word.

SEARCH ENGINE OPTIMISATION (SEO) COPYWRITING

SEO copywriting refers to the art of writing copy that ranks well in a search engine such as Google.  An SEO Copywriter creates all your digital marketing materials such as website copywriting/pages, blog articles, press releases, social media posts, white papers and case studies.

SALES COPYWRITING

The writer must be able to create an article that convinces an audience to buy a product or service. An understanding of sales and marketing strategies is required as this type of writing requires a deeper knowledge of buying triggers.

TECHNICAL COPYWRITING

Technical writing is the process of writing and sharing information in a professional setting. Your task is to convey information to another person in the most clear an effective manner possible.  It may involve analysing information and then presenting it in a format which is easier to read and understand.